Bring Your Own Key: Why Customers Are Tired of Paying Twice for AI
As AI features proliferate across SaaS products, customers are waking up to a frustrating reality: they're paying for the same AI capabilities multiple times. The Bring Your Own Key (BYOK) model — letting users connect their own Anthropic, OpenAI, or Gemini API keys — is the market's answer. This post unpacks the real tradeoffs on both sides and maps out which model fits which kind of user.


